I suppose this takes a page out of the KFC gravy candle and Dunkin’ lipgloss book … a limited edition candle from bacon-maker Wright (part of Tyson’s) that smells like, well, bacon.

If you’re a bacon lover then you are loving this. Here’s a description from the brand itself:

“Inspired by the wood-smoked aroma and rich history of Wright Brand bacon, Wright N°100 includes notes of bacon, applewood, bergamot, white patchouli, sandalwood and even a touch of maple syrup. As a tribute to the brand’s founding year, the fragrance also incorporates Mousse de Saxe, a combination of leather and vanilla popular in 1922. Wright N°100 is decadent and addictive like bacon, yet subtle enough to wear daily.”

Is that fabulous or what? Great way to not only draw attention to the brand’s deep heritage, but also to spark some brand recognition of its glorious assets. The smell of the bacon and its ingredients being one of them!

“Bacon the Wright way,” as the brand boasts about its 100th anniversary from 1922 to 2022.

“They say” that fragrance and sound can be effective triggers for brand recognition and ultimately loyalty. Looks like this move takes a page out of that book too!

Digging it? How can your brand leverage the senses to drive recognition and loyalty? What’s your experience? JIM

Wright No. 100 Bacon Cologne