Always #EndPeriodPoverty

In 2018, Always made a firm and public commitment to help young women gain access to menstruation products. They understood that many young women can’t afford these products which has a direct impact on their schoolwork, socialization, sports, wellbeing, etc. So Always set out to #EndPeriodPoverty. Take a look at this overview video:

First of all, I love that the brand made a commitment several years ago and is sticking with it. Impact comes from consistency and dedication over time. Always is dedicated to this quest to #EndPeriodPoverty. Secondly, this commitment is a great example of a multi-prong approach to solving an issue through collaboration. Research, product donations, partnerships, research, volunteerism, and ultimately legislation. Full circle approach to a solution that Always can uniquely own because they are in that space to serve their consumers.

Inspiring women across the country to jump in and help too.

Well done. Something all brands can learn from as they too serve their consumers and work to solve problems that those consumers face in their space.

What’s your experience? JIM