Matt Bomer for Todd Synder
Source: Todd Snyder
Timing is everything in marketing … and this pairing of Matt Bomer and men’s fashion brand Todd Snyder is perfect timing.
First of all, if you aren’t familiar with Todd Snyder then you need to know that (to my eye) that it’s one of only a few male-only fashion brands. It’s a full experience men’s fashion brand with an extensive product line available online, a curated line featured in hard copy catalogs (a bit old school actually), and several experiential brick and mortar retail locations (complete with a coffee shop and hair salon in some cases). One of the stores in NYC is called “Liquor Store!”
Todd Synder has a distinctive look in men’s fashion for sure. I’m personally a fan.
Source: Todd Synder
Pair that brand with the ever-so-popular and in-the-moment celebrity Matt Bomer and you have a pop culture fashion moment worth noticing and worth trying on. Matt is red hot right now coming off the full stream of “Fellow Travelers” and a feature role in Bradley Cooper’s “Maestro.” No male celebrity hotter right now other than, say, Bradley Cooper. Or maybe this week’s Jeremy White for Calvin Klein but that’s another post!
Plus, Matt is a fashion forward, witness his character in the “Suits.”
These two brands came together to feature a few “looks” for the fall/winter season here in the U.S. Click here to take a look.
Each brand here is building the other, which I always say is the goal of a great marketing program. Or collab. Or partnership, however you want to frame it.
And these photos are frameable, that’s for sure!
Source: Todd Snyder
Source: Todd Synder
Completely framable. And wearable. That’s the point!
Well done! What’s your experience? JIM