Ketchum Brand Refresh

We’ve just been launching a new brand refresh for our own agency, Ketchum, along with a new tagline, new look/feel, new logo, and new color palette. It felt like the right time.

We are coming out of the pandemic and three years of survival mode. We’ve all changed as a result, in terms of how we work, how we work together, and how our work takes shape. And the impact that our work has on our clients’ business and the world. It felt like the right time to reflect that in our brand.

We are truly the only global communications consultancy and it’s time for us to put a stake in the ground. In this new ground. Our brand refresh is more than just a logo and a tagline, it’s a declaration of who we are, what we do, and what we are all about. In this new world order.

We Are Ketchum. Progress at Work.

Progress … it’s what we work for each and every day for our clients, our teams, and ourselves. We hope to progress in everything we do and we hope that our works progresses towards its intended goals. Progress is success.

Branding is fun stuff … and it’s even more fun when it’s for your own brand. And it’s so fun when you can create something that really represents who you are as a brand and a company and a culture.

It’s been a labor of love over the first six months of my new job.

Click here to get a behind the scenes look into the development of the brand refresh and the meaning behind “Progress at Work.” It’s all so … us.

What’s your experience? Progress at Work. JIM