New Pepsi Logo

To keep a brand fresh, it’s generally a good idea to update the logo and brand identity from time to time. Stating the obvious. It signals a next generation, an evolution, and a relevance … and a commitment to moving forward. I’ve recently done it with our own brand at the agency (Ketchum) as we re-commit to progress and celebrate our 100th anniversary.

Well brand Pepsi has done just that just recently, with a brand new logo and identity, and I have to say it’s pretty fresh!

I love the way it works across the entire brand, every version and format. Not an easy design feat.

Well done and inspiring, to my eye. What’s your experience? JIM