Redwing Shoes Supports Taiwanese Laundry

This is so fabulous that I can’t stand it. There is a couple in Taiwan who own a laundry mat. Their number one problem is the amount of clothes that patrons leave behind because they forget to come pick up their clothes. So in an effort to remind people, the “senior” couple started modeling the clothes and posting on social media. Brilliant. Caught on fire!

You’ll notice a brand logo there. American shoe brand Red Wing caught a glimpse of this and decided to lend a hand, or maybe a foot. The brand created a collaborative shoe collection with the couple where the proceeds go to help renovate outdated laundry mats. I mean is that amazing or what?!?

So inventive. So creative. Solving problems. Fighting ageism.

What’s your experience? JIM