The New Zealand Government’s Cyber Security Campaign

Source: YouTube.com

Well this one is provocative … the New Zealand government released a new cyber security campaign aimed at parents and their children to educate them about online safety. The casting for the centerpiece film is quite, shall we say, unique. It features adult film stars, or porn stars as they say. While it’s a bit unreal, it feels actually very real. And puts it all in the right context, to my eye.

Definitely thought provoking and as a parent it would make me stop and think. Very consistent with other work we see from Brand New Zealand, in tourism for example. Very on brand. And very much a brand experience in my book.

Thoughts? What’s your experience? JIM