Moncler 70th Anniversary

This year, Moncler (the Italian luxury ready-to-wear outdoor clothing line) celebrated its 70th Anniversary. The brand started in a small town in the French Alps, but when it went nearly bankrupt and Italian entrepreneur bought the company and moved it to Italy.

Best known for its down jackets, the brand has greatly expanded through the years much to fan delight.

To celebrate the brand’s 70th Anniversary, the company took over the most famous site in Milan, the Piazza del Duomo, and put an a show that featured 1,952 performers (symbolic of the founding year). It was quite spectacular …

Not many brands can pull that off with such authenticity. Amazing. Congratulations, Moncler.

What’s your experience? JIM