Berger Paints #TruckArtChildFinder

Source: Berger Paints

There is a paint brand out of Pakistan that is truly setting an example for giving back to the community. In collaboration with a local artist and other members of the community (including a film maker), the brand is painting images of lost children on the side of trucks in the hopes of creating awareness to find them. Successfully to date they have located 7 children!

A great example of using your brand’s assets, partnering with the community, and providing good. With real results. Thank you.

It reminds me of the early 1980’s in the U.S. when brands put photos of missing children on the sides of milk cartons. It was not without its debate, and use of the milk cartons gave way to other forms of reporting and raising awareness. But it was breakthrough at the time, and perhaps inspired this collaborative effort.

How can your brand collaborate to give back? What’s your experience? JIM