An Extreme Restaurant - Salmon Eye

Source: YouTube.com

I love a good brand experience … I mean I’ve been talking about it since my first book in 2010! A brand is an experience, and as marketers we need to be very purposeful about how that experience is built.

So of course I have to point out this brand experience, from a restaurant located in a Norwegian Fjord called Salmon Eye. It’s been labeled as “extreme” and perhaps known to inspire the movie The Menu, or was it the other way around?!? See for yourself …

I mean really, that is an experience!!! Does this compare to The Menu? See for yourself …

I am going to take both as inspiration that we can always strive to build a better (extreme?) experience for our target audience, no matter the brand. That’s what we as marketers live for!

What are you building for your audiences? What’s your experience? JIM

PS - I happen to love an amazing restaurant experience. It’s a hobby of mine. I live for that too!