Chief Uno Player

This is not the first time this kind of concept has been brought to life by a brand, but I still find it interesting nonetheless especially as a way to engage super fans of the brand.

Classic card game Uno has a new job posting … Chief Uno Player. It’s essentially a NYC-based temp job where the role requires lots of social Uno playing with other engaged fans. The job lasts 4 weeks and pays $4,444 a week. If you play Uno, then you know the meaning of 4.

Not only is it a way to engage super fans, but it’s also (let’s face it) a cheap way to create authentic and real social content esp because the application process happens on TikTok.

Score!

How can your brand engage super fans and create authentic content? What’s your experience? JIM