Pogo Automatic Plays Pickleball

Source: Pogo

If you’re not familiar, Pogo is an automatic all-in-one glucose monitoring device that helps folks living with diabetes to keep track of their glucose levels. Something that can be quite invasive in their lives.

In an attempt to show the advantages of their monitor, the brand recently released a video that explains their benefits using a pop culture movement that’s in the moment.

And here’s a shorty that gets right to the point …

Score. Smart. On point. Making a serious concern for people very relatable right now.

If you’d like to learn more about the product itself, here’s a great demo (truly a great demo video):

Well done brand Pogo. Making your product features relevant while also making an emotional connection. That is a score.

Can you do that with your brand? What’s your experience? JIM