Pepperidge Farm Goldfish Changes Its Name

Back in the day, common form marketing was to never mess around with branding. Naming, logos, colors, likeness, etc were never to be altered unless it was a concerted effort to reinvent or evolve the brand.

Now … we see common form thrown out the window as brands have more fun with their branding as a way to continue to stay relevant, drive engagement, and make news.

Take for example Pepperidge Farm Goldfish. For the month of October, the brand temporarily changed its brand name to draw awareness to the fact that it can too be an adult snack. Despite its fun form and name, adults can enjoy snacking just as much as kids.

Hence … Chilian Sea Bass. For a limited time, only on line. Remember what I said about using branding to make news ….

Very simple idea, likely with a simple execution that makes people smile … and brings a brand back to the forefront of people’s minds.

Ah marketing, how I love you so.

What’s your experience? JIM