Small Business Spotlight: NYC Katz's Deli Wedding Commercial Shoot

Katz’s Deli on the lower east side of Manhattan in NYC is a classic New York institution. It’s packed from the moment it opens until the moment it closes, without really ever having to “advertise” or “promote” to drive traffic to the restaurant. It’s all repeat customers and word of mouth. It’s actually more than an institution, it’s a destination.

I discovered this fascinating video, though, about the making of a Katz’s Deli “commercial” where the “brand” actually did do some advertising. But under a very unique circumstance.

This is a small business that has always remained a small business, but whose reach has gone far broader with its shipping as featured in this commercial. So “NY Cool!!!”

If the restaurant looks at all familiar to you yet you have not been there, perhaps you actually have … when watching the classic movie “When Harry Met Sally” in this scene …

Classic!

When you visit NY, make sure you make a visit at this small business destination.

What’s your experience? JIM