Noah x Donna Summer #MusicMonday

Source: Noah

Today, 12/9, fashion brand Noah is dropping a capsule collaboration with the estate of music legend Donna Summer … Noah x Donna Summer.

You can check it out by clicking here where the brand discusses Donna with her two daughters. It’s a fascinating look into the woman and the mom behind the musical success.

And since it’s #MusicMonday, here’s the #1 song from the album pictured in the shirt above … MacArthur Park.

This version is MacArthur Park Suite because it’s a mix that extended the full length of the side of the album, something that Donna made famous. It was one of her signatures. She was the first really to do an extended mix of a dance song, paving the way for extended dance mixes for decades.

Love seeing an indie fashion brand partner with a global legacy brand … keeping Donna’s influence alive while boosting the footprint of these entrepreneurs.

The whole Indie x Legacy is fascinating from a marketing perspective … which type of brand are you? Can you find your match?

What’s your experience? JIM