Jennifer Aniston for Uber Eats, Again

Source: UberEats.com

One of the most memorable commercials from this year’s Super Bowl advertising extravaganza was the spot for Uber Eats featuring Jennifer Aniston and David Schwimmer who are perhaps one of the most famous tv sitcom couples of all time from the show “Friends.”

The spot hit most of the top ten lists the next day and caused a lot of social media buzz. So why not continue a good thing, right? So as a followup, Jennifer Anniston comes back for Uber Eats and “forgets” about her infamous haircut from same said show.

First of all I love an idea tied to pop culture and the show “Friends” continues to live on and on in our culture. It remains a phenomenon. And secondly, I love an idea that is campaign-able and extendable. I love an idea that can live on and on itself. Which is exactly what Uber Eats has done here.

Extending Jennifer Anniston’s brand on and on as well. Smart.

What’s your experience? JIM