Topps Advertises During the Olympics

There has been a lot of great advertising during the Olympic games this time around, no surprise. And from a lot of the usual suspects from sports, car, beverage, and lifestyle brands. For me, watching the ads is as entertaining as the sport itself. But there’s no surprise there either.

But I was surprised to see a spot from the brand Topps, as in the trading cards company. Sports related, so actually a great thematic fit. Family friendly and nostalgic too. And a real feel good. Made me feel super positive about the brand actually, which is exactly the point.

Lots more to come, I bet, as we get deeper into the games for weekend two and then into the closing ceremony. Can’t wait.

Good luck to all of the athletes.

What’s your experience! JIM