Life Cereal Brings Back Mikey

Source: YouTube

If you’re a child of the 1970’s or just a fan of nostalgic advertising, then surely you know that Mikey likes Life Cereal from this iconic television spot from 1972…

Then in 1986, the brand brought Mikey back with a new twist to the commercial for the next generation …

Fast forward to 2024 (with a few other iterations in between), Life Cereal is bringing “Mikey” back again to show us just how much he likes his Life!

Very different execution and modern approach, that’s for sure. One that today’s kids will relate to? I’m betting the brand is betting on it!

Love seeing the evolution and love seeing the brand own its own marketing asset! Mikey! What’s your experience? JIM