The “Be a Good Person” Brand

Talk about a brand that wears its heart on its sleeve …

Source: Be a Good Person

The fashion brand “Be a Good Person” keeps popping up on my social feeds constantly. Is it sending me a message?

Hmmm …

After several dozeen posts, I got a bit curious, so I looked the brand up and saw this:

“BE A GOOD PERSON commits to enriching lives through fashion that inspires, uplifts, and motivates a community bonded by the belief in doing good.”

More curious …. and then I discovered this quote from the CEO (and if you’ve read my most recent book then you know I’ve dubbed the CEO as the “Chief Brand Officer”):

"Clothing isn't just our business; it's our platform for spreading positivity and making a meaningful impact on the world. At BE A GOOD PERSON, we're more than just a fashion brand – we're a community built on unity, connection, and a universal message of goodness."
- Drick Bernstine (CEO)

OK, now more than just curious: “Be a Good Person” is fashion (athleisure) that makes a statement about who you are at the same time. I’m in.

When it comes to the actual product line and distribution, it looks like the brand has had a long collaboration with lululemon. Here’s an example of one of their partnership lines from a few years back:

The pairing continues this year with “NEXT CHAPTER,” a bold line of products for getting out there, staying fit, and making a statement.

As one person commented on a social post … in essence, “it’s too bad we need to wear clothing to remind people of this” … but hey, let’s wear clothing to remind people of this, know what I mean?!?

In these times, we should all take a moment to remember to be a good person and if supporting others who are supporting that spirit is one way to do that, then ok. Ok!

This is a brand with that spirit! What’s your experience? JIM