Paris Hilton Cookware: “It’s Hot!”

Source: Paris Hilton Cookware

I just love it when a brand perseveres, and brand Paris Hilton has certainly done that over and over again. Model. Reality Television Star. Singer. Author. Fashion Designer. Influencer. DJ. Cook. Her brand has stayed alive over many genres through the years, yet always remaining true to her brand.

And now its latest brand iteration: Cookware. Too many iterations at this point? Let’s take a look.

Yes indeed, Paris Hilton has recently introduced a line of cookware under her brand name and you guessed it … “It’s Hot!” (her signature tagline)

Of course it’s all pink with lots of heart shapes; also signature elements of the Paris Hilton brand and at very affordable prices, it seems to be taking off at retail outlets like Amazon, Walmart, and Target.

This isn’t the first go-around for a line like this from Paris so maybe this time it’ll stick with the non-stick! She’s had a run at cooking products and cooking shows for years, so perhaps she has honed her craft to give this shot some longevity. Check out this video from a few years ago:

The cookware space is a crowded one for sure, but as Paris says it’s very serious. Her levity and “pinkness” does indeed bring a different voice to the category and might appeal to a segment of the audience who likes to have fun in the kitchen with a lively aesthetic.

What will make it work is that it is authentically Paris Hilton, so her fan base will love it. Consistency is key in marketing and branding, and she has that part down. Cooking doesn’t necessarily come out of the blue, so she has that working for her as well.

Let’s watch for some sticking power here but either way I do respect the brand determination at play from Paris and I do admire her brand consistency time and time again (and again). Something all of us can take note of!

What’s your experience? JIM