Sabre Awards

Last night my agency attended the Sabre Awards, a great organization that honors the best of the public relations industry across virtually every product category.

It was great to see the pr industry so alive and well. The place was packed -- we all had a great time.

Didn't hurt that we won an award either, for one of our most beloved clients, Lumenis.

Lumenis offers laser therapy to treat burn victims. We do a lot of work showcasing burn victims and the remarkable recovery they are able to make as a result of this laser therapy. To say that the work is rewarding is an understatement! It is so wonderful to do marketing for a product that really changes people's lives.

Doing that work is rewarding enough -- having the industry recognize it is just icing on the cake.

What's your experience? Jim