Respect the Sense of Smell

Next week I am speaking at a really cool conference here in New York ... Scent World ... the largest scent and sensory conference in the world.

In preparation, the organizers asked me to write a guest blog post, which I was very happy to do, on Jeff Esposito's blog.

It's all about respecting the sense of smell in our marketing and how fragrance should be a part of a brand's consumer experience.

You can give it a read here.  Appreciate it.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Professor, NYU

PS - Join us for live tweets during the Super Bowl, all about the marketing, at #SBExp