Start with the Consumer

I was recently interviewed for a blog coming out of the Philippines.  The author wanted some perspective on digital marketing, so he spoke to 12 different professors to get some advice.

My advice is generally the same, whether it's about digital marketing or any kind of marketing actually: start with the consumer.  Gather an insight that you can use to connect with your consumer and build an emotional bond.  Then you are off to something wonderful.

If you'd like to read the article, you can click here.  It's quite fascinating to hear all of the various perspectives.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU