The Men of Healthcare

Ok, I'm not sure this is where you thought this was going.

This is not some cheesy calendar contest to get your attention .. this is actually the real men of healthcare, our consumers.

It's time that we recognize men in our healthcare marketing, giving them props for their involvement in the health and wellness of themselves and their families.

I wrote a brief article on the topic for MM&M Magazine, if you'd like to read it here.  Cheers!

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU