Doritos at Hempfest

Here's an unusual story of a brand that gets it.  At Hempfest this week, participants were given bags of Doritos ...

... interesting move from a brand.

Give it a read here in an article I wrote for Huffington Post.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post