It's Not Easy Being a Brand

I talk all the time about how so much of marketing is about making good decisions.

Those decisions should be based on how the brand is positioned and how the consumer lives their life.

Here's a piece I wrote for Entrepreneur that examines the decision making process for a brand - with a very current example of what's happening at Chipolte Mexican Grill right now.

Give it a read here, if you'd like.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post