How to Rule Back-to-School
Back-to-school is the second biggest retail promotional window of the year, second only to the December holidays.
Here's an article I wrote for Entrepreneur that talks about how almost any brand can get in on the action, even if you don't sell back-to-school supplies. You can read it here.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post
Here's an article I wrote for Entrepreneur that talks about how almost any brand can get in on the action, even if you don't sell back-to-school supplies. You can read it here.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post