Call of Duty Trailer

At the beginning of every one of my classes at NYU, we start with "the week in marketing," where we talk about brand activity we've observed over the past week.  It's fun to see what hits the students radar and it's such a learning experience.

One student brought in this video release that was certainly "blog worthy" in my book!

It's a brand that takes a page out of movie marketing, right when all the summer blockbusters are starting to kick into gear.  Clearly blockbuster movies aren't the only entertainment properties that are doing amazing marketing.

This is the latest installment of Call of Duty ... the brand is doing what a movie would do to generate attention and excitement ... launching an amazing trailer ahead of the game release.  A trailer that has entertainment value in its own right.  A trailer that gets fans (and perhaps non-fans) so excited that they can't wait for "opening day."  Highly creative and visual, with a compelling storyline that makes you want to run out and buy the game.  

See the "movie-quality" trailer here for the release of the most recent Call of Duty game:

Amazing, right?  What's your experience?  JIM.