Spider Man 2 & Earth Hour
At the risk of overload, I'd like to highlight one more brand partnership with this movie. I'm partially obsessed because this is the first of many Summer movie blockbuster premieres and I think an early indication of what's to come with movie marketing this year.
But this partnership is different ... it's with Earth Hour, a WWF organization that crowd sources projects that help the planet. This is a special partnership in that it features the stars of the film, each donating time to crowd source a project of their own for Earth Hour. Perfectly matched with the essence of Spider Man ... responsibility!
The stars of the movie are actually getting in on the partnership action .. to help save the planet!
Earth Hour and Spider Man join forces to save the planet.
You too can be a super hero, by joining in the event yourself. Brilliant CSR marketing, and a well rounded partner for the movie to balance out the more commercial interests. Well done.
What's your experience? JIM.