Colgate: Close the Tap
I love when a brand puts itself aside for a moment and helps move an issue forward.
As marketers, it's not easy putting your brand in the back seat ... we are generally in a situation where we are trying to sell a product or service, not necessarily take on an issue.
But when that issue is important to our consumers and close to our brand's core existence, then I believe a brand should help to further it along. We are seeing more and more brands feel this way.
Evidently, so does Colgate.
Here in this video, Colgate tackles a behavior that I'm betting most of us do ourselves. But the brand sheds new light on it, causing us to think twice about our own personal impact. In a part of the home very near and dear to the brand's heart.
It caused me to think twice this morning ... what's your experience? JIM.
As marketers, it's not easy putting your brand in the back seat ... we are generally in a situation where we are trying to sell a product or service, not necessarily take on an issue.
But when that issue is important to our consumers and close to our brand's core existence, then I believe a brand should help to further it along. We are seeing more and more brands feel this way.
Evidently, so does Colgate.
Here in this video, Colgate tackles a behavior that I'm betting most of us do ourselves. But the brand sheds new light on it, causing us to think twice about our own personal impact. In a part of the home very near and dear to the brand's heart.
It caused me to think twice this morning ... what's your experience? JIM.