Seeds of Truth
I attended an agency conference last week, all about sustainability. It was a fascinating flow of speakers that tackled the topic from many angles, mostly thinking about how brands can/should/do embrace the well-rounded notion of sustainability ... and make it all very tangible and meaningful.
I was struck by one example in particular, particularly as it relates to making it tangible and meaningful.
It's a brand out of Cape Town, South African ... and it's a coffee roaster/shop called Truth Coffee Roasters. They've tackled their notion of sustainability in such an engaging way, making it all seem just so clear and easy. With a bit of a WOW, making it core to who they are as a business and a brand.
It's called "Seeds of Truth." Take a look:
I want to do that! What's your experience? JIM.
I was struck by one example in particular, particularly as it relates to making it tangible and meaningful.
It's a brand out of Cape Town, South African ... and it's a coffee roaster/shop called Truth Coffee Roasters. They've tackled their notion of sustainability in such an engaging way, making it all seem just so clear and easy. With a bit of a WOW, making it core to who they are as a business and a brand.
It's called "Seeds of Truth." Take a look:
I want to do that! What's your experience? JIM.