The Good Experiment from Breeze

You may not be familiar with it, but Breeze is a laundry detergent made by Unilever and sold throughout the world.

The brand tried a little social experiment recently to test moms' patience and perceptions of their children, as it relates to getting dirty. Something close to the brand's heart, and evidently close to mom's heart as well.

Here's a video that is going viral about it, called "The Good Experiment:"

Adorable...not just because there are cute little kids but because the brand also resisted the temptation to flood us with product features. Chances are we know how a laundry detergent gets clothes clean, so more importantly we want to get to know the brand and make an emotional connection. Breeze went for it.

What's your experience?  JIM