National Geographic: Gender Revolution

National Geographic is making history with its first cover featuring a transgender woman, and a young girl at that. While the headline speaks to a broader topic about the "Gender Revolution," it's the subhead that speaks volumes:

"The best thing about being a girl is, now I don't have to pretend to be a boy."

The magazine has already taken some social media heat for its revolutionary cover, with people citing that this topic isn't in keeping with the magazine.

I couldn't disagree more, from a branding perspective and as a father and frankly as a human. I applaud the effort and am thankful for the bravery...both from the magazine and from its cover "model."

For those with questions and comments on the cover (and specifically why there were two versions)...the magazine posted responses here.  Just click to review. Very well thought out, IMHO.

What's your experience? JIM

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