Equinox Adds an A to Pride

June is Pride Month so of course we are seeing all sorts of celebrations as each major city holds its festivities weekend after weekend. And of course we are seeing brands jump in and show their support and their, well, pride.

There's been much discussion of late on the addition of "Q" in LGBTQ. And while this brand, Equinox, isn't necessarily addressing that discussion they are adding another element of inclusion that I kinda like. The brand has long been known for taking an edge, and this time they are doing it with the ultimate in pride.

See for yourself in this short film:

Very bold, very inclusive, very "A."

What's your experience? JIM