Target Goes Private with its Labels

For quite some time, we've known Target to be the place for affordable fashion. In fact, the brand kinda sorta invented the notion of designer labels at affordable prices with exclusive collaborative lines.

Think Isaac Mizrahi, Missoni, Calypso. To name a few from back in the day. Infamous and very successful.

It seems that this fashion season Target is going back to being a bit more private...as in launching their own lines of private label fashions for the whole family. They're bringing in house, so to speak, with new brands exclusive to the retailer.

They are all "new and only at Target:"
- A New Day for Women
- Goodfellow & Co for the Guys
- Project 62  for Home
- Cat & Jack for Kids

All brought to life in this little ditty:

I must say, well done. And yes of course I love the theme song as any child of the '70's would, not that this is targeted to children of the '70's. Maybe the children of the children of the '70's. But I digress.

Brilliant move, really, when you think about how millennials think about brands and fashion. It's less about the brand and more about the fashion. Disposable fashion that might only last a season but leaves room to go out with friends and family.

Good move, Target! What's your experience? JIM