Banned! The NUN Trailer
Nothing like a little banned content to capture people's attention...to the tune of close to 150,000 retweets on Twitter!
All the buzz is about a new horror movie coming out called The NUN. And it's scary. Hopefully more scary than the six second ad/trailer recently launched on YouTube that scared so many people that the channel had to pull it for violating its "scary content" clause. Scary.
Here it is if you haven't seen it. The video tricks you into thinking that your volume is low so that you turn it up louder to get....scared. Scary...
Here's the full length trailer for the movie, if you're interested...
The interesting (marketing) part here is that we probably wouldn't have noticed if it hadn't been banned. Now it was clearly banned for a reason (children), but in the end it just may have worked even more effectively.
What's your experience? JIM.