New Yahoo Logo

Correct me if I’m wrong, but I think Yahoo slipped a new logo by us without a lot of fanfare. Nor am I sure that many noticed.

Usually a logo refresh captures a lot of attention and a lot of (sometimes negative) buzz…ala when Starbucks took “coffee” out of its logo. Or when Dunkin’ dropped “donuts” or when Gap was one of the first to dramatically change its logo look..

But doesn’t appear to be much noise this time. Truthfully, I like the new logo.. It’s got a lot of energy and it looks great on social media. It really pops as a small icon. See the difference:

What do you think? What’s your experience? JIM