The All New Renault Clio

30 years in the making

To launch the car brand’s new model, the all-new Clio, Renault decided to tell us a love story. A love story that is thirty years in the making, presumably just like this new model.

It’s not a model love story, but one of a couple trying to follow societal norms yet ultimately finding themselves and true love and family. Not a story unlike mine, as this “Out and About Dad.” Give it a look:

Even now, maybe even more now, it’s very brave for a brand to portray these kinds of stories. But it certainly helps many to build affinity.

What’s your experience? JIM.