The Art Basel Banana

The news out of Art Basel Miami (one of the premiere art exhibits in the world) has gone bananas this year with the now famous work of Maurizio Cattelan and his $120,000 banana duct taped to a wall. Yes, you read that right.

What made it even more famous is when another artist went over and ate the banana. Yes, you read that right. He said he was hungry. The art’s artist is not pressing charges.

But what’s made it even more famous is the fact that so many brands have jumped on the bandwagon, mimicking the original art.

Like Popeye’s:

And Absolut’s response to Popeye’s post:

The list goes on and on including The Mets baseball team, Sweetgreen, Bobbi Brown, you name it. Even private citizens and police forces are getting into the action:

I love the engagement. Isn’t that what art is all about? And marketing too?

What’s your experience? JIM