Ben & Jerry's Cookie Dough Chunks

OMG …

In what I would consider to be one of the most brilliant line extensions ever, Ben & Jerry’s is looking to launch Cookie Dough Chunks. Think of it as Cookie Dough Ice Cream without the ice cream! Brilliant. Or is it just me?

Who says that Ben & Jerry’s just needs to just be about ice cream. It’s indulgence. And BTW they already own Cookie Dough so of course Cookie Dough Chunks makes perfect brand sense.

Stand in line…what’s your experience? I’ll be there first! JIM