Sephora "We Belong to Something Beautiful"

This is one of the most compelling brand videos in the beauty space that I have ever seen! No that’s a statement! From Sephora.

What I love is the universal nature of how the brand presents beauty, with an incredible range of diversity including men, transgender women, and a whole lot more. But I’ll stop and let you be the judge:

“We belong to something beautiful.” Indeed!

What’s your experience? JIM