Lady Gaga's Haus Laboratories

Finally…

Lady Gaga’s long anticipated “maximalist” beauty line has finally launched…for pre-orders only via Amazon if you’re an Amazon Prime member. The line is pretty extensive and very well priced. You can get the details from InStyle by clicking here.

The launch was obviously well planned for Amazon’s self-created holiday “Prime Day,” and it quickly became #1. No surprise, that’s what a well-planned launched is created to do: create enough hype that you make news the first day that will then extend the life of the launch and keep the momentum going. Since the product doesn’t actually ship until September, and then there after also be available for non-Prime members, there are many more moments of hype to come, I am sure of that.

As Gaga says, “the last thing the world needs is another beauty brand.” And then she goes on to say, “too bad!” Bravo! “We want you to love yourself. Our Haus, Your Rules.”

Love it all! So on brand, so on the Lady Gaga brand. Consistently clear message. Isn’t that what a brand is all about, even if it does enter a crowded space like the beauty category?

What’s your experience? JIM