Cadbury India - Unity Bar

I say this all of the time, but sometimes the simpliest ideas in marketing as the absolute best.

Like this multi-toned multi-chocolate bar from Cadbury in India that the brand just recently launched to promote diversity and inclusion. Done just in time for India’s Independence Day. The brand calls it the “Unity Bar.”

“Sweet things happen when we unite.” Indeed. Let’s get this launched globally!

So simple. So lovely. So smart. What’s your experience? JIM