Pumpkin Cream Cold Brew at Starbucks

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It’s Tuesday August 27th … most people in the Northern Hemisphere are enjoying the last days of summer. I am. I’ve had a glorious summer and I’m squeezing every last bit out of it. As I head to Mexico City for work! But I digress!

Today, Tuesday August 27th … Starbucks is bringing out its beloved (and now annual) Pumpkin Spice Latte #PSL. #TooSoon? Feels a little too soon for me as a consumer as I don’t want to think about pumpkins and harvests and fall foliage until about mid-September. But as a marketer I get it. It’s an early jump on the season to stay top of mind.

This year there’s a new member of the #PSL lineup: Pumpkin Cream Cold Brew. The newest addition to the brand’s successful Cold Brew product.

Does it work to get a jump on the season? Well, Dunkin’ went Pumpkin last week on August 21st so technically they get the #FirstOut trophy with their offering that also includes new Cinnamon Sugar Pumpkin Signature Latte.

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The Pumpkin Wars are back, and it’s not even the end of the summer!

What’s your experience? JIM