Be Better

It’s funny how dramatically things can change …

When I started out the year, I decided that I wasn’t going to do yet another New Year’s Resolution…one of the same few I do every year with mild success. This time around, I said to myself, I’m simply going to strive to “Be Better.”

My goal for the year was to be a better dad, a better spouse, a better friend, a better colleague … and a better marketer. I wasn’t looking to be perfect or lose weight or exercise more or any of that … just simply Be Better.

Seemed like a lofty but doable goal.

Then along comes COVID-19. Ugh.

The pandemic is testing every ounce of our being. Individually and collectively. We are changing literally every aspect of our lives. Some of it temporarily and some of it permanently. The uncertainty of all of that can be paralyzing at times.

I’ll admit it … yesterday I didn’t think I could carry on. I woke up on Sunday morning and didn’t think I could go through another week like the last two. Had a hard time even just getting out of bed. And then I heard that the current measures to keep people apart are being extended through the end of April. I didn’t think I could keep doing it. I almost had a mini meltdown. Well, more than “almost.”

Then I remembered my plan from the beginning of the year: Be Better. I remembered that I can Be Better than ever before. I can Be Better for my kids who are actually hanging in there in their respective apartments. I can Be Better for my husband as he goes through the roller coaster of emotions that we are all facing. I can Be Better at work for my colleagues and clients who need me right now.

And our work can Be Better as we shift our marketing to efforts for the greater good of our communities in this pandemic.

I can Be Better. I will Be Better. And I feel better as a result.

We can do this! What’s your experience? JIM

PS - Sure glad I didn’t stick to one of my standard New Year’s Resolutions because I’m betting it would have been broken by now! Although I am still sticking with the one from 2019…learn to speak Spanish again. I’m still working on that one!