Budweiser #OneTeam

It’s heartwarming to see how many brands all over the globe have sprung into action to contribute to the COVID-19 relief efforts. Product donations. Monetary support for field organizations. Hiring new work forces. Supporting local businesses. And let’s not forget emotional support. That’s important too. We are all in this together.

The efforts from Budweiser have combined a few of those types of efforts into a cohesive campaign called #OneTeam. Essentially, the brand has taken the money it would have spent on sports marketing that is now on hold, and given it to The American Red Cross to supply much needed blood to patients. And even in some cases, converting sports stadiums into facilities to donate blood.

Here’s a video that explains it all:

#OneTeam indeed. I love how the narrative folds in names of sports teams and uses them as labels for those on the front line of this crisis: the Reds, the Blues, the Warriors, the Angels. Inspiring.

This particular effort is in the US but I know the parent company is providing relief efforts in other parts of the world as well. Like producing hand sanitizer instead of beer. Like helping to build new hospital facilities.

This is a good example of a brand also taking credit for what it’s doing. Sharing its efforts. Drawing people in emotionally to join us all together. As well it should.

Amazing. And so true … when we band together as #OneTeam, then we can help make the suffering go away.

Thank you, Bud, and all the other brands out there doing good.

What’s your experience? JIM