Louis Vuitton x NBA

Source: louisvuitton.com

Several months ago, Louis Vuitton announced a partnership with the NBA to be the first travel case provider for the championship trophy. This isn’t the first partnership of its type for Vuitton, but it is the first for the brand in North America. It’s also not the first fashion collaboration, but it is coming from a high-end fashion house which is novel. So when the LA Lakers took home the championship this year, they also took the prize home so to speak.

Shortly after the winning score, Vuitton released a new capsule collection to celebrate the partnership as featured in WWD magazine. The line leverages both iconic logos in casual clothing, footwear, bags, and accessories. A beautiful collab.

This is a great example of two forces in pop culture coming together … sports and fashion which historically (as in back in the day) didn’t necessarily co-exist but now are seemingly linked together with this as a big boost to the sports fashion trend. It only makes sense that this would now infiltrate the highest of fashion houses as well.

Yes, this gives a little boost to sports that has had its challenges this year and also to fashion that has also had its challenges this year. Boosting them both as they come together which makes all the sense in the world.

Buying it? What’s your experience? JIM