Work from Hyatt

Source: Unsplash.com

This is a pretty smart campaign idea … instead of “Work from Home,” brand Hyatt is encouraging us to “Work From Hyatt.”

Take a change of scenery, bring the whole family, and do the whole video-online-remote “thing” from a hotel resort instead of from the home you’ve been stuck in now for months.

The brand has carved out certain locations that will make this a whole lot easier … separate spaces for work, being able to work from various points around the resort, food and laundry services, ways to entertain the kids, social breaks for the adults, etc. etc.

It’s quite smart. And a great refresh on how to serve up a brand’s offerings in context of what’s going on in the world in the moment. Shows that Hyatt gets what’s going on. Show’s Hyatt’s consciousness, if I’m going to take a page from my book.

And gives an entirely new reason to partake in the brand, which in a world of change is a good strategy. Click here to visit the site.

Can you do the same for your brand? What’s your experience? JIM