Crayola Facemasks

It goes without saying that this year’s back-to-school season is the most stressful on record for this generation. I am so fortunate that my (now adult) kids are out of school, high school, and college because it was hard enough as it was without adding in the dynamics of a pandemic. I can’t even imagine.

And I can’t imagine masks in the school setting either, although I’ve certainly gotten used to them out shopping, in restaurants, and at the gym so I suppose that school is really no different. Soon we will be facing masks at the office as we return to that environment as well.

I do have to say that I felt a little better when I saw these masks from Crayola because i imagine that they make the whole mask experience just a little bit friendlier. A bit less intimidating. And they are sold in packs of five for a Monday through Friday look each day. Fabulous.

Some things just take getting used to … a concept we know all too well in 2020. Creativity and yes brands sometimes make it a bit easier.

What can your brand do to make 2020 easier and less intimidating? What’s your experience? JIM