Win a Backyard Bar from Miller High Life

Source: Miller High Life

Even before the pandemic, we’ve seen brands create unique hospitality spaces to promote its brand … like the Taco Bell Hotel in Palm Springs, CA … and then continue into the pandemic like the Blockbuster Airbnb in Oregon.

Now Miller High Life is getting in on the action, first with a unique timeshare rental in Michigan in collaboration with Hotels.com and now a chance to win a “local” bar for your backyard because, hey, many of the local bars are closed these days.

Love the padded bar stools and popcorn machine!

It’s interesting to watch experiential marketing evolve within the pandemic, from big crowded events to small personal spaces where you can hang with just your Covid Circle.

It’s a great way for a brand to stay engaged with its audience on an intimate level yet still get buzz to reach the masses.

How can you do the same with your target audiences? What’s your experience? JIM